Miss Selfridge had franchises throughout the country by the year 1967 which were within department stores, and by 1969 there were some independent branches on the high street.

The first of Miss Selfridge's mannequins were based on sixties icon and model Twiggy, and the first dresses were paper dresses designed to be worn once and then thrown away, by Sylvia Ayton and Zandra Rhodes. Pierre Cardin also designed the collection for several years.

Over the past four decades, Miss Selfridge has proven to be one of the most loved brands on the high street. Through a number of changes in ownership since its birth, Miss Selfridge has proven that its name, reputation and brand power have stood the test of time. So what are you waiting for? Start shopping and avail discounts using your SuperSaverMama promo codes.