Forever 21 is the fifth largest specialty retailer in United States and recently Forever 21 rung up to $700,000 sales in its first year. Forever 21 is a family owned business .Forever 21 has been going strong due to the overwhelming support and popularity of their products amongst women. They gained popularity through the word of mouth and personal networks. Their styles were unique and were a fresh breath of air in the world of fashion. They believe in their customers and are always open to sheer criticism from their customers regarding the whole look or styling of their products.
The major aim of Forever 21 is to create a look for women which they can carry confidently. They want their customers to realize that they have the power to a create a positive change in the society , for these changes Forever 21 has been designing and maintaining their styling records for their loyal customers.
According to the categories Forever 21 deal in Women’s dresses, tops, bottoms, one piece suits, Outer wear, swimwear. Shoes and women Accessories. Forever 21 have a plus size collection so that they can cater to individuals of all the sizes. Forever 21 also offer gift cards and Highlights for their customers so that they can avail the gift offers whilst choosing their own sense of clothing. They have their voucher codes and promo codes for 15% discount on their swimwear which can be availed through Super Saver Mama.