To be recognised at home and abroad as Australia's most famous wine region valued for its long heritage, unique diversity of fine wines, and sustainable viticultural practices. To have winemakers and winegrape growers working collaboratively to achieve a more vibrant and highly valued wine industry based upon the production of wines of excellence, internationally recognised for exceeding consumer expectations and derived through practices that are both environmentally and economically sustainable. Commitment to maintain and nurture our culture and heritage, commitment as industry stakeholders to join and work together for the common good, Commitment to superior quality and best practices, Commitment to environmental and economic sustainability, Commitment to research and innovation, Commitment to diversity of their region and its products, Commitment to the ongoing positioning of Brand Barossa, Commitment to their community and their people, Pride in their culture and heritage. Barossa Food is the industry body for food and commodity growers, producers, brewers, fermenters, retailers, restaurants, caterers and hospitality bodies who grow/produce/serve/sell food within the Barossa. The objectives and purposes of the association are: To market and promote the region to maximize visitor yield. To optimize the economic value and sustainability of the tourism industry to the region and to enhance the experience of visitors to the region. Visit supermama.com.au for their coupons, promo and discount codes.
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